Data Analytics and Digital Marketing Training at The Curious Academy
We run two Skills Bootcamps in Reading covering the two digital skills that employers are asking for more than almost anything else right now. Data analytics and digital marketing. You can train in one or both, and for eligible individuals the training is completely free.
Two courses, one place
A lot of training providers specialise in one area. We cover both, and there's a good reason for that. Data and digital marketing are increasingly connected. Marketers who understand data make better decisions. Data analysts who understand digital channels add more value to the businesses they work for. Teaching both under one roof means our students get a broader perspective and, often, a stronger position in the job market.
Both courses are taught in person at our academy in Reading town centre, twice a week, by instructors who come from industry rather than academia.
The data analytics skills bootcamp
Our data analytics programme runs for 12 weeks and takes students from complete beginner through to a level where they're ready to apply for junior data analyst roles. You'll learn SQL for working with databases, Tableau for data visualisation and dashboards, and Google Sheets for everyday data tasks. Everything is taught through practical projects using real datasets, so by the end of the programme you'll have work to show in interviews.
The course is free for eligible individuals and self-employed people through the Government's Lifetime Skills Guarantee.
The digital marketing skills bootcamp
Our digital marketing programme covers SEO, paid advertising, social media, email marketing, and content strategy. There's also a strong focus on using AI tools to work more efficiently, which is something employers are increasingly looking for. Students work on real campaigns for actual organisations during the course, so the experience you gain is genuine rather than hypothetical.
We're part of the Semrush for Education programme and the Canva Not-for-Profit programme, which means students get access to the same professional tools used by marketers at leading brands. Like our data analytics course, this programme is free for eligible individuals through Skills Bootcamp funding.
Free for eligible individuals
Both courses are part of the Government's Skills Bootcamp initiative and are completely free for adults aged 19 and over who meet the eligibility criteria. There are no course fees, no repayment schemes, and no hidden costs. Just practical training, small classes, and a clear pathway into employment.
If you're self-employed or running a small business, the same applies. You can access either course at no cost to you personally.
Training for your team
If you're an employer looking to develop your team, Skills Bootcamp funding means you contribute just 10 to 30 per cent of the course cost depending on your company size. It's a straightforward way to build data and digital capability in-house without the cost and disruption of recruiting externally.
Where to find us
We're based at The Curious Lounge, 1st Floor, Pinnacle, 20 Tudor Road, Reading, RG1 1NH. It's a short walk from Reading train station with good bus and cycle links too. All courses are delivered in person, twice a week.
Not sure which course is right for you
Take a look at the individual course pages or get in touch and we'll help you work out the best option. We're always happy to talk through where you're starting from and what you're hoping to achieve.