Meet Caroline, from Blueprint to Brushstroke. My Digital Marketing Journey

After 30 years as a chartered architect, I found myself increasingly distant from creative illustration work. As management responsibilities replaced my technical pen, I decided to pivot from architectural services to selling my artwork, requiring an entirely different approach to marketing.

The Digital Marketing course at The Curious Academy provided the perfect foundation for promoting my artwork and studio gallery in Nuffield, offering just the right information for a digital marketing newcomer like myself.

I've found that art's visual nature makes it perfectly suited for digital platforms. The course equipped me with the confidence to promote my work in a competitive space, helping me develop a well-connected website and establish a strong online presence for Busby K Studio and Gallery.

I've since expanded beyond displaying my own work, inviting fellow artists to participate in art trails and Artweeks events. The marketing skills I've developed have enabled me to build a substantial contact database for promoting workshops and open evenings.

The digital landscape continues to evolve, and I'll be keeping in touch with The Curious Academy for possible refresher courses. Meanwhile, if you're looking for an original painting, I invite you to explore my work at busbyk-artist.com and visit Busby K Studio and Gallery in person.